2017 is coming to an end. You have invested so much in FB ads to promote your business. It is time for you to re-look and analyze.
You need to take a look at your Revenue Generated, Return of Investment and Profits.
Come 2018, what you can do to improve your FB ads performance ?
Allow me to share 7 tweaks that you need to be doing for your FB Ads in 2018.
#1 - INCREASE YOUR ADVERTISING BUDGET
If you are investing $5.00 a day, double that to $10.00 a day.
What would I recommend is $40.00 a day if you can afford and able to. This will affect the audience size tremendously. This way, your ad will be shown and served to more people. Increasing the chances of encouraging sales leads or purchases.
If you are just starting out, you may want to read about " Can $5.00 a day works for me ? "
#2 - CUT DOWN YOUR INTERESTS TARGETING
For the past 1 year, I have met a lot of business owners and marketers who targeting 20-30 interests. I find this counter productive if you are not EXPLORING the options of "NARROW" / "EXCLUDE" options. Keep your interests targeted between 3-9 interests.
#3 - YOUR ADS MUST RUN 3 DAYS MORE THAN YOUR INTERESTS
For example, you have targeted 9 interests, you must allow your FB Ads to run for 12 days. MINIMUM. This way, you allow Facebook to optimize your interests you have included.
#4 - INVEST IN VIDEO AD
Using video as your ad creative is the most cost-effective way. With the same amount of budget, through my observations, you can reach out to 20-30% more people. Thus, increasing your audience size. BUT keep your video between 1-3 minutes long. It is ok to use your mobile to produce video.
Read more about 7 Proven Ways to Beef Up Your Facebook Ads in 2018
#5 - GO WITH MOBILE PLATFORM
Nowadays, we are doing more stuffs with our mobile. If you are looking at maximizing your budget, only select MOBILE platform. By doing this, you are maximizing your budget instead of wasting your budget on a smaller Desktop penetration. If you believe in Desktop, you should create a dedicate FB Ads for Desktop platform only.
#6 - SEPARATE YOUR FACEBOOK AND INSTAGRAM PLACEMENT
For the past year, I observed my ads, if I combined Facebook and Instagram as my placement, Instagram will have much much lower audience size and penetration. This way, I am not optimizing my Instagram placement. My ads are not being shown to more audience on Instagram.
Read more about Facebook placement here.
#7 - CREATE CUSTOM AUDIENCE
Most of business I met, did not know of this option. CUSTOM AUDIENCE is a great audience to begin with. Why ? They have known your existence. They have lower resistance towards your branding and offers. Plus, you are re-targeting again. They may not be ready to engage or purchase from you the last time they saw your ad.
There you go. 7 Tweaks that you should be doing for your FB Ads in 2018.
If you have any questions, feel free to ask them in the comment below. Alternatively, you can fill up the form and I will get back to you the soonest.