#1 - DON'T GET STUCK IN "2012 MINDSET" - Meaning, in order to advertise for FREE and to get more exposure on Facebook for FREE, you need to post MORE. - I find this utterly BS. - The more you post, the lesser exposure you get on top of the 2-6% audience reach limitation imposed. - Ultimately, you need to understand that it is not an ideal user experience if Facebook were to share or promote every single post to every single Facebook page like you have. That will be considered as spamming. Do you like spamming?
In this blog post, I am not talking about your Irresistible Offer nor I am touching about Customer Purchasing Journey. I am specifically touching on the technical aspects of Facebook Ads creation interface.
I will share what are the 3 things that you should re-look on how you make your Facebook ads.
If you are making Facebook ads to promote your business, it is important to note that, your Facebook ads should reach your target audience. Like a saying goes, " If you are trying to sell to everyone, you will end up selling to no one. "